Standard rock salt, better chemically known as a halite, is made up of one mineral, sodium chloride. Our pink salt, otherwise known as pink road salt or ice melt, is a blend of four chlorides: sodium chloride, magnesium chloride, calcium chloride, and potassium chloride making it a 4-chloride product with an additional naturally occurring 15 trace minerals. Compared to standard rock salt, our road salt with the addition of magnesium chloride, calcium chloride, and potassium chloride lowers the freezing point of water, allowing the product to be effective at much lower temperatures in comparison to standard rock salt. One of the many benefits of a blended road salt, otherwise known as a premium multi-mineral ice Melter such as our pink road salt, and standard white rock salt that is solely made of sodium chloride, is the difference of faster acting product that starts working on the spot, even at negative temperatures. Road salt is the first choice of industry professionals & general consumers due it being safter for the environment and pets. In addition to our road salt being a safter option for the environment and for pets, it is a concentrated product. A concentrated product means it does not leave behind a white residue after application like standard rock salt. Our pink road salt is 98% pure with very low insoluble meaning there is little to no cleanup required after application.

One of the biggest and most influential factors in choosing between standard rock salt and our pink salt is that rock salt requires sunlight to be kickstarted to become effective and therefore start the melting process. Solar radiation can warm surfaces temperatures faster than it warms air temperatures. Due to solar radiation playing a large role in the melting process of snow and ice, it is important to use a product that does not require solar radiation to expedite the melting process. Since our pink salt is a blended product, it does not require sunlight to become effective. When our road salt is spread on a commercial parking lot, sidewalk, driveway, or any asphalt or concrete surface it is effective immediately and starts the melting process as soon as the salt hits the pavement. Consider this scenario: It is 10 pm in the middle of January. After a long day at work, you come home and get out of your car and step onto a slippery driveway. Before going inside, you spread rock salt on your driveway. Unfortunately, since it is dark out, the rock salt you laid down on your pavement will not activate until the sunrises the next morning. Standard rock salt requires sunlight to activate the melting process. Next time your driveway is slick, try a blended four chloride deicing product such as our road salt. Our road salt does not require sunlight to activate and will start the de-icing process upon contact with the pavement.

An additional benefit to using a blended road salt such as our pink road salt is that you will use up to 35% less product compared to a halite, one mineral product such as standard white rock salt that is made up of one mineral, sodium chloride. Not only does using less road salt save you time, but it saves you money as well. Although rock salt is a naturally occurring mineral that is found deep within the ground, we should be conscious of how much salt we are putting into the environment. When choosing a deicing product save time, money, and a possible slip and chose a blended, 4 chloride, 15 trace mineral, organic road salt. You will not be disappointed when the road salt starts melting ice upon contact and does not have to wait for solar radiation to kickstart the reaction. Not only can slippery roadways be dangerous to drive on, but to walk as well. Trust our pink road salt to keep your family, staff, customers, and clients without risking liability charges for a fall due to slippery pavement. The combined benefits of melting ice upon contact, not leaving behind a white residue, and using up to 35% less product than standard rock salt saves you time and money. Not only is road salt effective once ice has accumulated on pavement for deicing but very useful for anti-icing as well.

Anti-icing is the process of applying a chemical such as road salt, to a pavement surface prior to snow or ice accumulation. The process of anti-icing is beneficial to snow and ice prevention practices by creating a barrier between the pavement and the initial snowfall ensuring that the ice melt lowers the freezing point of the pavement so even at the lowest of temperatures, ice does not accumulate. Combating snow and ice and taking preventative measures to ensure your pavement is treated properly before the first snow or ice event of the year not only increases the life span of your pavement but ends up saving your money in the long run. Choosing blended road salt compared to standard rock salt allows for up to 35 % product use saving you both time and money. Continued application of road salt on driveways, sidewalks, parking lots, or roadways throughout a snow and ice event continues to lower the freezing point of pavement making snow removal a breeze while reducing snowpack accumulation. Set your snow removal plan up for success and chose a road salt that will work just as hard as you will to keep your pavement clear of snow and ice despite temperature or solar radiation.